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PRESS

Storing water in copper vessels has numerous health benefits....Feb 2015

Growing up, I remember this copper jug that always held water and my mother asked us to let it sit for a while.... Next

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Deccan chronicle, MARCH - LIKE COPPER FOR WATER




15 March 2015

AN IDEA WRAPPED IN A BASKET....Feb 2015

Roses are a fail-safe gift; so are chocolates. But how about spinning a new gifting experince using these classics?.... Next

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Deccan chronicle, FEBRUARY - AN IDEA WRAPPED IN A BASKET




08 February 2015

Add character through handwritten notes.....Jan 2015

Writing personal handwritten letters and notes making a steady comeback in the era of high-end technology.... Next

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Deccan chronicle, JANUARY - ADD CHARACTER THROUGH HANDWRITTEN NOTES




11 January 2015

NEW RESOLVE IN THE NEW YEAR.....Dec 2014

Start the year by doing things that help in expressing yourself properly.... Next

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Deccan chronicle, December - NEW RESOLVE IN THE NEW YEAR




28 December 2014

SETTING YOUR TABLE STRAIGHT.....Dec 2014

The simple napkin can jazz up your dining table decor... Next

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Deccan chronicle, December - SETTING YOUR TABLE STRAIGHT




14 December 2014

Simple touches that transform.....Dec 2014

Do you remember going in for that quick makeover after years of sporting the same look? Remember what it felt... Next

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Deccan chronicle, December - Simple touches that transform




December 2014

This Diwali, It’s Time To Get Innovative With Your Gifting....Oct 2014

‘‘Tis the season for gifting but we’re so bored of those generic glass vases and standard ladoo-mithai hampers! It’s time to banish those basic presents to the back of the cupboard and head on online. CherryTin.com promises , ... Next

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This Diwali, It’s Time To Get Innovative With Your Gifting

‘Tis the season for gifting but we’re so bored of those generic glass vases and standard ladoo-mithai hampers! It’s time to banish those basic presents to the back of the cupboard and head on online. CherryTin.com promises an entire range of personalised gifts just waiting to be bought!

Positioned as an online gift solution store for personal, bridal and corporate needs, CherryTin retails a curated collection of gifts with a wide range of categories. You can now shop premium gifts for Him, Her, Baby, Gourmet, Jewelry and even bespoke Bridal options to suit all occasions.


The best feature? They can be personalised! This is specifically available in the Gourmet and Stationery categories where you can choose your loved one’s favourite treats and select the tins they come in. You can also add that special touch through customised invites, note cards, thank you cards or even notebooks and personalise them specifically with the receiver in mind. Bonus: Each gift also comes beautifully wrapped – all good things come in great packaging! Here are our top picks that are sure to earn you brownie points in your loved one’s heart!

FOR DIWALI

What’s Diwali without the customary kaju-kishmish box? This one comes in a special red box and lets you pick 3 of your loved one’s favourite nuts and fruits. The drop down buttons also give a delectable range of gourmet dried fruits, nuts and after meal mints.

FOR HIM

Whether it’s his birthday or Valentine’s day, surprise your beau with this pair of silver cuff links engraved with his initials.

FOR BABY

Your best friend’s about to become a yummy mummy? Gift her these adorable baby booties so the baby is kitted out in style when the stork comes a-calling. Scroll through some other great gifting options in the gallery below and for more details, you can also check out the brand on Facebook, Google +, Instagram and Twitter. And remember, the more you give, the more you receive. Happy Gifting! :-)

By Mallika Kulkarni Oct 20, 2014

Culture & Entertaining.....Oct 2014

Don't let the stress of gifting dampen your festive spirits this Diwali. Cherrytin's handy gifting guide is an easy way to find something special, ... Next

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Culture & Entertaining

The easy fix to your Diwali gifting woes




Don't let the stress of gifting dampen your festive spirits this Diwali. Cherrytin's handy gifting guide is an easy way to find something special for your loved ones. Here's their top 5 list:

Gourmet box

Let's be honest—Diwali is incomplete without boxes filled with cashew nuts, raisins and almonds. Dry fruits are the essence of Diwali, and keeping that in mind, Cherry Tin lets you select the dry fruits of your choice and encase them in a special red or zardozi box that comes with a theme based card for the occassion.For the couples, choose from silver pieces, handcrafted jewellery, sterling silver cufflinks, mother-of-pearl home accents and custom home linens.

Silver champagne flutes

Created by leading silversmiths in Italy, a set of silver dipped tulip flute glasses are the perfect way to toast prosperous new beginnings.

Chocolate box

Chocolates are the new barfis. Here's a small handcrafted package that comes with intricate zardozi work, beaming with elegance. There's also a sweet surprise—a Lindt chocolate bar—waiting to be unwrapped inside. The best part about this gift is that you choose the chocolate of your choice.

Wood tealight set

Infused with ancient Chinese philosophy of Yin-Yang and carved out of sesame wood, the wood tealight set takes the love affair between candles and Diwali a notch higher.

Silver collage jewellery box

Gift this to your best friend and all her favourite jewellery will have a rich new home.

By Praatika Mehra Oct 20, 2014

GIFTING Change.....Sept 2014

Kanika Subbiah has revolutionised the gifting scenario in Chennai with her popular website. It was born out of a desire to delight the buyer as well as ... Next

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GIFTING Change




September 2014

Miss ‘Goody’ two-shoes!.....June 2014

Kanika Subbiah, who launched her entrepreneurial venture Cherry Tin, a gifting portal last year, knew what was in store, quite literally ... Next

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Miss ‘Goody’ two-shoes!





After running a successful venture, she is now happy about the ‘thank you’ cards she is receiving

Kanika Subbiah, who launched her entrepreneurial venture Cherry Tin, a gifting portal last year, knew what was in store, quite literally. “Having worked with a startup in the US, I was aware of the work and sweat that goes into getting a dream off the ground. And yet the sheer thrill and joy of the experience trumps everything else. There is nothing quite like working on an entrepreneurial venture. Having a small group of enthusiastic and dedicated people working together towards a common goal is highly motivating. Sometimes things work, and sometimes they don’t but every time, there is something to learn and there is a huge scope for growth,” she says.

She attributes her success to learning early to adapt to situations and getting exposed to the stark differences in cultures. The 44-year-old, was born in Chandigarh and now living in Chennai after her marriage to Vellayan Subbiah of the Murugappa Group, Kanika is a chemical engineer with an MBA from the University of Chicago. In the USA, she worked with consulting firm, MicroStrategy, and then with the clothing retailer, Gymboree, launching its online store.

She moved back to India in 2008. “After working in USA in the corporate sector, it is a pleasant change to settle down in Chennai,” she says glad that her start up, a curated online gifting portal, is creating a positive buzz. Cherry Tin is meant for those who like to give out unique and personalised gifts, but lack the time to go to stores and pick the right ones. “From exquisite handcrafted jewellery, coffee-table books, wedding souvenirs to personalised story books for kids, everything is curated,” Kanika says.

Known for her simple, yet elegant, sense of style — Kanika is most often seen sporting natural fibres like cotton and clean cut outfits. “Fashion is great, but fashion for the sake of fashion is not. One should stick to what looks good on them,” she says. “I love the idea of marrying the classic with the modern — be it in my style or at work.”

When she is not working, Kanika, likes to run or cycle on East Coast Road, practice yoga or spend time with her kids. “I love baking and whipping up pies, cakes and pizzas, especially with the kids. Spending a quiet evening with family or playing board games is my idea of relaxing,” she signs off.

By Papia Lahiri Saini  June 29, 2014

A weekend affair worth its weight in laughs.....June 2014

The irrepressible Anu Menon, aka Lola Kutty, had the audience in splits on a Friday evening as she regaled them with tales of the ... Next

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A weekend affair worth its weight in laughs





The irrepressible Anu Menon, aka Lola Kutty, had the audience in splits on a Friday evening as she regaled them with tales of the most stupefying gifts she received on her wedding day.

Right on top of her list, was a baby cactus, a gift from a close relative that came with a note saying, “May you nurture it, and may it represent your love.” Digs like these and more were in store for those who attended The Art of Gifting, a soiree of cocktails, conversation and comedy presented by Business Line and CherryTin at The Park.

The actor-cum-stand-up comedian seemed to be on top of her game as she took apart the lazy manner in which people tried to pass off junk as gifts, like “tacky showpieces” and “a tray of dry fruits and nuts that tasted like sawdust.”

But jokes aside, the get-together was an occasion to showcase the offerings of Cherrytin.com, a destination gifting site, which offers customers the gamut of premium gifts for corporate, personal and bridal needs.

All about presents

Chennai-based entrepreneur Kanika Subbiah, who is the founder of the company, calls her brainchild a labour of love. Her mission is to make well-thought out gifts - a ubiquity, rather than a rarity.

Speaking about her venture, Kanika says, “Our focus is on delivering top of the line gifting solutions, with end-to-end customer satisfaction. From the time the buyer chooses the product till the time it is delivered to the recipient, it has to be a seamless and rewarding experience. That’s what we deliver.”

CherryTin’s range of products includes everything from personalised stationery to exquisite works of art, coffee table books, crystal items, high quality leather and silver products, dining linen, gourmet selections and so on.

By Bijoy Bharathan  June 22, 2014

WRAPPED UP IN STYLE.....June 2014

Cute little replicas of a newly wed couple, a hamper of hand picked, organic spices or teas for connoisseurs, a specially-crafted piece of jewellery ... Next

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WRAPPED UP IN STYLE



By PAPIA LAHIRI SAINI  June, 2014

Happy feet.....May 2014

Cherry Tin launches baby shoes for children between 0-6 months and 6-12 months, ... Next

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Happy feet



May, 2014

Inbox 1305 Write Up.....May 2014

And the icing on the cake was the event by Cherrytin at Amethyst. It was an event to formally launch the brand, but with a difference. Kanika Subbiah, ... Next

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Inbox 1305 Write Up



May, 2014

PREMIUM Gifts.....May 2014

When we gift something it's the thought that counts, they say. But putting in a special thought and finding it in the exact form can be ... Next

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PREMIUM Gifts



May, 2014

Virtual eye.....May 2014

After the launch of their personalised wedding collection (from invitation cards to thank you gifts) at Amethyst last month CherryTin is now ... Next

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Virtual eye



By Aishwariya Kumar May 9, 2014

Giving that classy edge to gifting .....May 2014

Cherry Tin’s brightly-lit basement office in Chennai is lined with cupboards stacked with air-tight containers. A row of computers is arranged at one end ... Next

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Giving that classy edge to gifting





Cherry Tin’s brightly-lit basement office in Chennai is lined with cupboards stacked with air-tight containers. A row of computers is arranged at one end and a meeting table for guests is just outside the door.

The office-and-storeroom appears to be the prescriptive ‘cool dry place’ that you imagine appears on some of the company’s popular products, fine teas and honey-roasted cashews.

Kanika Subbiah is the 43-year-old entrepreneur behind Cherry Tin, a premium and personalised online gifting store. Her team of 12 launched the website at the end of June last year, ahead of the Diwali season.

She says she started Cherry Tin (an allusion to the warmth of cherries and the sturdiness of tin) because she saw a vacuum in the gifting market. “The void is not just in accessibility but in the ease of finding good gifts. We want to simplify the gift buying process,” she says.

Product lines
The store started with five product lines that Subbiah believed were easiest to do. These included a stationery line that can be personalised for the recipient, mother-of-pearl home décor and a line of premium dining linen. Also available is a range of gifts in sterling silver, like jewellery, clocks, frames and cuff links and silver-plated bookmarks that can be engraved.

It recently launched a wedding souvenirs line that offers wedding invitations, hospitality and thank you gifts, in addition to having a design team that creates bespoke wedding gifts based on customer preferences.

Besides the retail customer, Subbiah wants Cherry Tin to be a gifting partner for corporates too. Despite trimmed budgets, she says, some corporates were willing to go the extra mile by personalising their Diwali gifts with names and logos. “They now tell us of clients who have called to thank them for the nice gifts. Some of their clients are now customers of ours.”

When it comes to gifting, what corporates usually do is wait till a week before the event to ask someone in admin or HR to pick out gifts for visitors or participants at a conference, she says. “We’re now putting their needs together and mapping out the occasions they are gifting for, the budgets involved, and who the recipients are. These can be clients, participants at a conference, official visitors, festival gifts or gifting on foreign visits to scope out expansion plans.” For the store, she says, the corporate customer adds predictability to its revenue stream.

She quotes the example of a client on a visit to Japan who gifted his hosts leather pad portfolios made with premium leather.

Another client on a visit to the UAE carried nuts from India in mother-of-pearl trays and bowls. For an upcoming conference, Cherry Tin is creating a line of regional paintings on thin marble sheets.

Categories of gifting
Another category that is in the works is the wedding customer. This includes invitation, hospitality and thank you gifts. Subbiah says all three categories of gifting – retail, corporate and wedding – flow seamlessly on their site because the products are all from the same library. “The differentiation is in the experience and interaction.” Cherry Tin wants to stay upmarket, a reason why its products are pricey. “You might get the impression that our products are expensive if you look at silver and jewellery (with jewellery weighing in the ₹60,000 range). But our entire gourmet category (fine teas, nuts, dried fruits) is under ₹2,000 and offers great value for money. There are baby gifts in the ₹2,000 price range. Personalised stationery is the least expensive, at ₹750. In terms of distribution, 80 per cent of our products are under ₹15,000.”

She also wants to add art in the under-₹20,000 category. This will feature oils, acrylics, and watercolours by emerging artists.

Subbiah is a chemical engineer by training with an MBA from the University of Chicago. In the US, she worked with consulting firm MicroStrategy and then with children’s clothing retailer Gymboree, launching its online store. She moved back to India in 2008 and started a tutoring centre for four-to-12-year-olds in Chennai.

The centre, Shine, she says, focussed on supplemental learning but shut down soon after because “we found it tough with a services model to break even.” Cherry Tin currently receives a few hundred unique visits to its website every day of which one per cent converts to retail orders, the average order size being ₹2,000. It has about 20 corporate clients and is in the process of adding more.

The store is working on raising traffic to the site and spreading the word among like-minded customers. It hopes to raise first round of funding shortly.

By Tanya Thomas  May 5, 2014

Swarovski Ganeshas, and other wedding gifts online.....Apr 2014

There are only so many tea sets a newly wed couple needs. On April 11 in Chennai, online gifting portal CherryTin.com showcased ... Next

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Swarovski Ganeshas, and other wedding gifts online





There are only so many tea sets a newly wed couple needs.

On April 11 in Chennai, online gifting portal CherryTin.com showcased its new collection of wedding gifts with an exhibition for wedding planners and prospective brides and grooms.

"When a newly wedded couple starts their life together amidst wishes and blessings, a truly great gift is one they will cherish, call their own, and long be grateful for," says CherryTin’s founder Kanika Subbaiah. "To provide a bespoke offering, we have set up a network of suppliers across Europe and Asia from whom we source high quality products."

Her five most fun finds include a bejewelled Ganpati, personalized dining linens and Kottans (traditional weaved baskets) made from hammered silver.

April 22, 2014

Bespoke suits & wedding gifts.....Apr 2014

Our initiation to the summer has officially begun as we braved the heat this week.In a bold move, production house Studio 9 celebrated their launch ... Next

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Bespoke suits & wedding gifts



April, 2014

A comic twist to Indian wedding.....Apr 2014

Adjectives like 'big', 'fat', 'extravagant' are associated with Indian weddings. Giving the Indian wedding a comic ... Next

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A comic twist to Indian wedding



April, 2014

A FLASHY AFFAIR.....Apr 2014

The launch of online gift portal CherryTin.com held in the city was a spirited and sprightly event spreading ... Next

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A FLASHY AFFAIR



April, 2014

Get Ready for the Big Fat Indian Wedding with a Single Click .....Apr 2014

With people looking for something exclusive, CherryTin promises to deliver different from the usual overly sentimental stuff. An Indian wedding is never ... Next

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Get Ready for the Big Fat Indian Wedding with a Single Click






With people looking for something exclusive, CherryTin promises to deliver different from the usual overly sentimental stuff.

An Indian wedding is never complete without gifts. And who doesn’t love them? Well, not everybody is good at choosing them. How about leaving it all to someone, who figures out the nitty-gritty of organising the wedding gifts and packing them stylishly, that too just a click away? CherryTin, an online store that offers personalised gifts recently introduced cocktail evenings, spa options, thank you notes and mementos.

Their range of collection includes jewellery, home décor, stationery and gourmet gifts — from engraved silver book-markers, trays, champagne glasses, pendants, stoles, jhumkas, cufflinks, chains, clips, clutches, spoons and embossed note cards to wallets, shakers, tea sets, bath sets, pearl drop earrings, bracelets, honey roasted cashews, raisins, after-mints and so on.

For Chandigarh-born, US-educated and Chennai-based Kaniga Subbiah, an MBA from the University of Chicago, the concept of an array of options under one roof was something she was looking out for herself. “Given the busy lifestyle, people will be more than happy to shop from home. And I started this 10 months ago to make quality gifts accessible,” says the founder. She also says the customers can place orders via email and discuss orders through their Twitter and Facebook links.

A unique aspect of CherryTin is the bridal gifts. These are presents for the bride, the groom and the guests. “We have a network of suppliers across Europe and Asia. We aim to make the gifting experience unique for both the buyer and the receiver. The price varies according to the workmanship and the collection is sorted out on the website. Starting with wedding invites, the portal offers you a multitude of products, helping you execute your ideas,” says Kaniga.

The evening at The Amethyst saw Karthik Kumar and Aswin Rao of Evam entertaining the audience with their stand-up tribute to the big fat Indian wedding, bringing the house down with their routine, taking a close look at some of our quirky wedding and gifting traditions. The duo was introduced on stage by Nina Reddy, chairperson, The Savera, who shared a few lighter moments from the planning process of her daughter’s wedding.

By S Subhakeerthana April 15, 2014

Wrapped in love.....Apr 2014

CherryTin unveils a range of wedding souvenirs in the city. The bespoke and curated selection is said to include classic and contemporary invites, ... Next

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Wrapped in love

Launch of wedding souvenirs in the city


CherryTin unveils a range of wedding souvenirs in the city. The bespoke and curated selection is said to include classic and contemporary invites, gifts to accompany them, gourmet boxes, spa options, gifts for cocktail evenings and sangeets, personalised Thank You notes and mementos from the couple to the guests.

For the couples, choose from silver pieces, handcrafted jewellery, sterling silver cufflinks, mother-of-pearl home accents and custom home linens.

The products will be launched at Amethyst on April 11 at 5 p.m. As part of the launch, Evam will stage Stand-Up Tamasha, which will take a shot at the big fat Indian wedding with its quirky customs, over-the-top hospitality and hilarious wedding gifts.

April 2014

A Wedding to remember.....Apr 2014

Indian weddings are a wholesome, grand family affair thet gets bigger and better with time. From customized invites to ... Next

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A Wedding to remember



By Gautam Sunder April 08, 2014

GIFT SHOP.....Feb 2014

FOR US, IT STARTED WITH THE name. CherryTin, available at www.cherrytin.com, is the latest in a line of online stores, which is a one-stop shop .... Next

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GIFT SHOP






FOR US, IT STARTED WITH THE name. CherryTin, available at www.cherrytin.com, is the latest in a line of online stores, which is a one-stop shop for all personal and business gifting solutions. Now, one of the coolest things we find is separate categories for gifts for ‘him’ and ‘her,’ ending all your dilemmas about what’s an appropriate gift for a man.

Their main categories include Jewellery, Silver, Home, Newborn Baby, Gourmet (Nuts and Dried Fruit, Tea) and Personalized Stationary. They even have a line of leather products for only corporate clients. In home decor and accessories, they offer a host of drool-worthy products including mother-of-pearl mirrors, handmade baby cribs, ornate silver-framed table clocks and wooden tea light holders among several other lovely products. The entertaining section has beautiful mother-of-pearl coasters, tray sets, champagne flutes and ice tongs to name a few.

And the best part is, if you wish to create something that’s not listed, they will even do that for you. So the next time you want to send a personalized and beautifully packaged gift to pleasantly surprise someone, just log on to www.cherrytin.com.

February 2014

A Gifted Personality.....Feb 2014

It was the year 2008, when Kanika Subbiah and her husband Velayan Subbiah decided to shift to Chennai from California. It was a well .... Next

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A Gifted Personality




By Richa Tilokani February 2014

Happy Gifting!.....Jan 2014

When Kanika Subbiah returned from California to her home town Chennai six years ago after spending 16 years in US, she decided to set up a ... Next

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Happy Gifting!




By Sekhar Seshan January 2014

On a Silver Platter.....Jan 2014

Whenever Kanika Subbiah wanted to pick up gifts for family and friends,she found it extremely difficult to find appropriate high-end options ... Next

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On a Silver Platter




By Neeti Jaychander January 2014

With a Cherry on Top.....Dec 2013

How many times have you spent endless hours searching online for the perfect gift for a festive occassion? Unreliable paying options, ... Next

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Deccan Chronicle, December - With a Cherry on Top



December 11, 2013

Warmth and Strength.....Dec 2013

The basic idea behind CherryTin, says its founder Kanika Subbiah, was the need for a one-stop destination where all gifting needs ... Next

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Business Line, December - Warmth and Strength




By Sekhar Seshan December 2013

VOGUE India, November-Madras Blend.....Nov 2013

"Jasmine flowers might still adorn the hair but now they accessorise a Toni & Guy haircut," says entrepreneur Kanika Subbiah about the ...Next

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VOGUE India, November-Madras Blend




By Priyanka Khanna November 2013

Wrapping up happiness.....Nov 2013

"People deserve good gifts that are relevant for their lifestyle," is the motto behind the online gift-shopping label Cherrytin ...Next

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Wrapping up happiness



"People deserve good gifts that are relevant for their lifestyle," is the motto behind the online gift-shopping label Cherrytin started by Kanika Subaiah, who holds a masters in engineering and an MBA from the US. Launched in June, this online gift-shopping label has made quite an impact on this year's Deepavali gift shopping experience in the city. Catering to not only the hims and hers, but toddlers as well, there are the wide range of products — hand picked, and assorted after careful surveys, that will surely bring a smile, thanks to it's ‘made for you’ approach.

"While our gourmet items have always been top sellers, this Deepavali we have witnessed some really unique combinations in the gift platters that were ordered," she adds. Gourmet gifts have become conversation starters, reveals this entrepreneur, who has a weakness for all things honey roasted. “My idea for a perfect Deepavali gift would be a well-assorted, thoughtfully packed gourmet gift." Honey roasted cashews, chatpata raisins, Irani pista-chios, after-mints with an interesting blend of suparis are some of the the popular items being gifted this year.

Apart from the gourmet giveaways, silver products, like bookmarks and cufflinks with the name of the recipient engraved on it, are also popular, Kanika observes. "The silver adds traditional weightage to the gift, while the name makes it more intimate with the recipient.” According to Kanika, wrapping a gift the right way is a meticulous but very essential part of their two business objectives — to simplify the gift shopping experience in the city, and to delight the recipient with a relevant gift that they would desire. "We pack every gift as if it were the only one", Kanika concludes.

By Papri Das November 2013

Tin of goodies.....Oct 2013

The worry of finding the perfect gift for your loved ones is something which can give anyone a headache. Thanks to Kanika Subbiah’s ...Next

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Tin of goodies


The worry of finding the perfect gift for your loved ones is something which can give anyone a headache. Thanks to Kanika Subbiah’s newly-launched label, CherryTin, you are now just a few clicks away from finding the ideal gift.

Started this June, CherryTin’s product line includes jewellery, home décor products and stationery that are delightfully packaged and can be personalised. Kanika Subbiah, an MBA from the University of Chicago with her sound retail background started this venture to make finding quality gifts easier.

After extensively researching and understanding the aesthetics behind giving and receiving gifts, she and her team came up with a range of goods which you can’t easily find in a store. There’s the Mother of Pearl mirror, monogrammed silver bookmarks, wooden yin yang tea light sets, engraved cuff links, personalised stationery, fine teas, exotic mints and more. You can also make your own gourmet basket with the choices they offer. They recently launched accessories in leather that can be engraved with the name, initials and logo. This collection is ideal for corporate gifting and includes iPad sleeves, duffel bags, money clips and pad folios.

“Online retail is making a huge buzz but one of the challenges is that the customer can’t see or feel the product. We try to overcome this issue with high-resolution images and detailed product information,” says Kanika. But the collection doesn’t seem very pocket-friendly. “CherryTin is a personalised premium gifting boutique and we want to stay that way. We are also looking at doing wedding, hospitality gifts and thank you gifts. Retail would be our main focus and we don’t really want to go mass”.

There are regular updates about the products on CherryTin’s facebook page. In the pipeline are gift cards and bed linen too. The festive season is round the corner and with a little help from CherryTin you can make a lasting impression on your dear ones.

By Shilpa Agarwal October 2013

Just click for a cherry-pick of gifts.....July 2013

It arrives at my doorstep in a lovely red box. There are three white cylindrical boxes inside, stuffed with three kinds of ... Next

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Just click for a cherry-pick of gifts


It arrives at my doorstep in a lovely red box. There are three white cylindrical boxes inside, stuffed with three kinds of exotic and flavoursome cashews-Honey Roasted, Salt & Pepper and Chilli Garlic.
This bouquet from the gourmet section of Cherrytin.com is, to borrow a term from the website, "a royal treat" of sorts. In the carefully curated world of Cherrytin, an online premium gifts' boutique that went live 45 days ago, and which currently plays host to 250 products across five categories-Silver, Jewellery, Home, Gourmet, Stationery-aesthetics, assortment and design have been intuitively woven together to create two integral experiences-a clean, minimalist, easy-to-use buying experience and a sense of delight for the receiver.

Its Chennai-based, Chandigarh-born and US-educated creator, Kanika Subbiah, is a lot like the brand she helms; an aesthete with a sound understanding of the space Cherrytin inhabits - online retail.

A curator with a background in business, Subbiah is a woman of many talents. She headed the corporate strategy division for The Gymboree Corporation and is now starting up her own retail venture. She is an engineer with a master's degree in Business Administration (from the University of Chicago); a generalist who understands merchandising as well as she does inventory planning and logistics, and a creative entrepreneur who conceived the idea of a high-end online gifts' store nearly 18 months ago. Undaunted by the magnitude of the challenge, she went through the rigour of realising her plan into a website that is as elegant as it is easy to use; interesting, both in selection of products, their packaging and presentation.

Cherrytin is the result of a deliberative decision based on her own background and expertise in the retail business combined with a clarity to cash in on a growing online retail segment in India.

"The challenges of online shopping are aplenty, no doubt," Kanika says. "But I'm convinced that in India, the deterrents of offline shopping are far more; in that sense, the odds are stacked in favour of online." For five months or so, simultaneously as a technical team worked on creating an intuitive website whose central focus is user interaction, Kanika and her core team spent time on research to curate and hand-pick the merchandise. "We interviewed a whole bunch of people on what they'd like to give and receive," Kanika says, "That aside, what you see, is really what you get." With high resolution images from across angles to a detailed product story and links to similar items, transparency is among Cherrytin's deliverables.

As is innovation in product design and personalisation. The latter, Kanika explains, "is easily among Cherrytin's differentiators," she says, taking me through the Stationery section that provides a selection of "beautifully designed note-cards that can be customized and gifted in Cherrytin's signature stationery box". Since the launch, and Cherrytin is posting regularly on its Facebook page, Kanika says the response has been positive. "We hope to go wider and deeper in some categories, perhaps add a category or two, but well, always stay true to gifting and the inexplicable joy of giving and receiving". Oh, and a good gift at that.

By Akhila Krishnamurthy July, 2013